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​​Tourism Funding Crosses the State

 
 
 
Girasol_Vineyard_and_Inn-web.jpgPort of Walla Walla & Visit Walla Walla
 
Visit Walla Walla and the Port of Walla Walla received $6,000 to build an advertising campaign targeting cities such as Denver, Sacramento and Phoenix. 
  
Their digital campaign is expected to generate awareness and increase travelers’ interest in the Pacific Northwest and Eastern Washington.
 

“The Pacific Northwest is a beautiful and diverse part of the U.S. that offers something for everyone,” said Jennifer Skoglund, Port of Walla Walla airport manager. “From hip big cities like Seattle and Portland to smaller, more rural communities like Walla Walla, we offer a small-town feel for those fleeing the large cities and busy lifestyle.”

Denver, Sacramento, and Phoenix already are on the top-10 list of travel to and from Walla Walla. The three cities were chosen due to the lower cost of digital advertising. All travelers coming to Walla Walla will use Sea-Tac as their connecting gateway to the state. Commission President John Creighton said in a statement, “By helping local communities grow tourism, we can boost regional economic development by getting more visitors to spend more dollars in great destinations across our state.”

 The Port of Walla Walla and Visit Walla Walla are in their second year in a partnership dedicated to digital advertising. With their efforts, the Walla Walla Regional Airport has seen a growth of air travelers as well as the addition of a third flight.

whidbey.jpgWhidbey & Camano Islands

 Only 25 miles north of Seattle, Whidbey and Camano islands are great tourism spots where visitors can wind down and enjoy the natural beauties of the Pacific Northwest. 
 
The islands are extremely accessible by bridge or ferry. In fact, you can drive onto either island 24 hours a day. When you arrive you are surrounded by mountain ranges. It is affordable and authentic. 

The islands offer beautiful art such as glass-blowing, wine and dines, parks and scenery, beach and waterways and wonderful outdoor adventures that can be experienced no better/other way than on an island. Whidbey/Camano received a grant of $5,000 to help attract more international tour programs to the islands. Both are focusing their funds on fees for attending the International Pow Wow Convention for the first time. This is the travel industry’s premier international marketplace, and the largest generator of travel in the United States.

This convention allows travel organizations to connect with international journalists and meet with international and domestic travel buyers from over 70 countries.  With the money received, the islands booked 44 appointments to meet with international travel agencies, network with overseas representatives, and pitch Whidbey and Camano islands to some of the biggest names in international tourism.

Whidbey and Camano also ramped up their website to include more information to guide visitors on how to get to the islands and are planning to increase advertising and produce materials targeted toward international travelers.

For more information go to our Tourism​ page!

Dragonfest.jpgChinatown-International District Business Improvement Area (CIDBIA)​

With $7,100 from the Port, members of the Chinatown-International District Business Improvement Area (CIDBIA) will develop a website and launch an ad campaign to highlight the district.

The new website will feature a directory of businesses and services, parking and transportation options, events and more. The ad campaign will spotlight local visitor-related businesses in WHERE magazine, which is distributed via downtown Seattle hotels. It also will consolidate information about other organizations all in one place.​
 
CIDBIA coordinates several of the neighborhood’s major events, such as Dragon Fest and Lunar New Year Celebration, which draws thousands.The organization envisions becoming a well-known and respected neighborhood that is clean, vibrant, and inviting for all while preserving its unique history and cultural heritage

“The majority of the population in this neighborhood is immigrant residents,” CIDBIA Events and Programs Manager Monisha Singh said. “Chinatowns in other parts of the country are tourist destinations, with a small population of the community living within the neighborhood. In Seattle, the area extends beyond Chinatown and includes Japantown and Little Saigon, hence the name Chinatown-International District.”

 
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