The tourism marketing support program was created to increase use of Port of Seattle facilities and to enhance our region’s appeal as a tourist destination through promotion of tourist options for visitors who use Seattle-Tacoma International Airport, Port cruise terminals or marinas.
The program is available to non-profit organizations in which the primary goal is to attract visitors for Washington State through tourism promotion including destination marketing organizations such as:
Anacortes Chamber of Commerce: $5,000
Ballard Alliance: $10,000
Anacortes will host additional travel media and social media influencers from beyond the Pacific Northwest to experience their city and surrounding unique visitor destinations.
Cascade Loop Association: $10,000
Ballard will implement a digital advertising campaign to attract and increase non-resident travel related expenditures including Fishermen’s Terminal and Shilsole Bay Marina.
Chinatown-International District Business Improvement Area (CIDBIA): $4,447.50
Cascade Loop will use the funds to support their efforts to launch and promote an international marketing campaign specifically marketing to potential British travelers interested in outdoor adventures and the North Cascades National Park.
Fort Worden Public Development Authority: $8,000
CIDBIA will run a collaborative advertising campaign that impacts visitors using light rail from Sea-Tac Airport promoting Chinatown-International district to travelers coming to Seattle.
Greater Seattle Business Association (GSBA): $10,000
The organization’s goal is to increase the number of international visitors staying at Fort Worden by increasing bookings via international tour operators. Their plans include hosting tour operators in Port Townsend and Fort Worden thereby demonstrating the unique travel destination aspects of the area.
Long Beach Peninsula Visitors Bureau: $8,000
GSBA will conduct a digital marketing campaign in both LGBT and mainstream travel and family publications to target LGBT families living outside the Pacific Northwest, generating travel to Washington.
Port of Bellingham: $10,000
Long Beach will create a unique “360” degree destination video for use on their travel website and in various destination marketing efforts.
Port of Edmonds: $10,000
Bellingham community will market the area as an outdoor recreation base and a growing reputation as a premier craft beer destination. The promotion effort will include marketing air travel to Bellingham via Sea-Tac Airport and participation in a travel / trade show in Denver, Colorado.
Puget Sound Attractions Council: $5,500
In concert with other travel-related organizations, the Port of Edmonds will develop an online media campaign including video advertising promoting whale watching opportunities from Edmonds.
Seattle International Film Festival (SIFF): $10,000
Puget Sound Attractions Council will participate in an international tour operator travel trade show promoting their attractions to sellers of travel to the Pacific Northwest. They will also host additional travel media and social media influencers from beyond the Pacific Northwest to experience their city and surrounding unique visitor destinations.
Skamania County Chamber of Commerce: $5,952.50
Marketing effort is to increase international and out of state visitors to SIFF by up to five percent over the previous year. The promotion efforts will include inflight and film trade print advertising, online website marketing and hotel retail sales activity.
Starfire Sports: $6,000
Skamania County will develop a stronger travel related website that will increase awareness and visitation to this area and other outdoor recreation parks including Mt. St. Helens.
Visit Walla Walla and Port of Walla Walla: $10,000
Starfire Sports will market and promote tournament events and dates to traveling teams from outside of Washington in states such as Alaska and Hawaii.
Whidbey and Camano Islands Tourism: $10,000
Visit Walla Walla will conduct digital advertising and social media campaigns in Denver, Sacramento and Phoenix that will generate interest and awareness and increase travelers to the Pacific Northwest promoting air travel to Walla Walla via Sea-Tac Airport.
Wintergrass Music Festival: $10,000
Whidbey and Camano Islands plans to create new online information in five foreign languages, participate in international travel trade shows and host international travel writers. The specific goal is to increase international visitation to this great part of Washington state.
White Pass Scenic Byway: $10,000
The music festival will advertise their winter event regionally, nationally, and internationally through a variety of print and online marketing efforts. The focus of the actions will be to increase nonresident attendees to the event.
Yakima Valley Tourism: $7,100
A collaborative effort to reach visitors outside of Washington seeking leisure travel recreation adventures by promoting White Pass Scenic Byway and surrounding areas. Target audience will be reached via strategic digital, social and mobile marketing and selected print advertising.
Total Amount for Grant Awardees: $150,000
Yakima Valley Tourism will conduct a digital advertising campaign outside of Washington focusing on “Wine Flies Free” and the ease of getting to Yakima via Sea-Tac Airport.