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Tourism Development

2017 tourism marketing support program

Up to $150,000 available to organizations across the state

The tourism marketing support program was created to increase use of Port of Seattle facilities and to enhance our region’s appeal as a tourist destination through promotion of tourist options for visitors who use Seattle-Tacoma International Airport, Port cruise terminals or marinas.

The program is available to non-profit organizations in which the primary goal is to attract visitors for Washington State through tourism promotion including destination marketing organizations such as:

  • Chambers of Commerce;
  • Convention and Visitor Bureaus (CVBs) and regional tourism organizations;
  • government entities such as counties, cities, port districts, Native American nations, or state/federal agencies; and
  • non-profit organizations focusing on events or activities that attract visitors.
2017 Co-operative Tourism Promotion Grant Recipients:
 
Anacortes Chamber of Commerce:                                                                                                       $5,000

Anacortes will host additional travel media and social media influencers from beyond the Pacific Northwest to experience their city and surrounding unique visitor destinations.

Ballard Alliance:                                                                                                                                  $10,000

Ballard will implement a digital advertising campaign to attract and increase non-resident travel related expenditures including Fishermen’s Terminal and Shilsole Bay Marina.

Cascade Loop Association:                                                                                                                 $10,000

Cascade Loop will use the funds to support their efforts to launch and promote an international marketing campaign specifically marketing to potential British travelers interested in outdoor adventures and the North Cascades National Park.

Chinatown-International District Business Improvement Area (CIDBIA):                                           $4,447.50

CIDBIA will run a collaborative advertising campaign that impacts visitors using light rail from Sea-Tac Airport promoting Chinatown-International district to travelers coming to Seattle.

Fort Worden Public Development Authority:                                                                                         $8,000

The organization’s goal is to increase the number of international visitors staying at Fort Worden by increasing bookings via international tour operators. Their plans include hosting tour operators in Port Townsend and Fort Worden thereby demonstrating the unique travel destination aspects of the area.

Greater Seattle Business Association (GSBA):                                                                                   $10,000

GSBA will conduct a digital marketing campaign in both LGBT and mainstream travel and family publications to target LGBT families living outside the Pacific Northwest, generating travel to Washington.

Long Beach Peninsula Visitors Bureau:                                                                                                $8,000

Long Beach will create a unique “360” degree destination video for use on their travel website and in various destination marketing efforts.

Port of Bellingham:                                                                                                                              $10,000

Bellingham community will market the area as an outdoor recreation base and a growing reputation as a premier craft beer destination. The promotion effort will include marketing air travel to Bellingham via Sea-Tac Airport and participation in a travel / trade show in Denver, Colorado.

Port of Edmonds:                                                                                                                                $10,000

In concert with other travel-related organizations, the Port of Edmonds will develop an online media campaign including video advertising promoting whale watching opportunities from Edmonds.

Puget Sound Attractions Council:                                                                                                          $5,500

Puget Sound Attractions Council will participate in an international tour operator travel trade show promoting their attractions to sellers of travel to the Pacific Northwest. They will also host additional travel media and social media influencers from beyond the Pacific Northwest to experience their city and surrounding unique visitor destinations.

Seattle International Film Festival (SIFF):                                                                                           $10,000

Marketing effort is to increase international and out of state visitors to SIFF by up to five percent over the previous year. The promotion efforts will include inflight and film trade print advertising, online website marketing and hotel retail sales activity.

Skamania County Chamber of Commerce:                                                                                      $5,952.50

Skamania County will develop a stronger travel related website that will increase awareness and visitation to this area and other outdoor recreation parks including Mt. St. Helens.

Starfire Sports:                                                                                                                                      $6,000

Starfire Sports will market and promote tournament events and dates to traveling teams from outside of Washington in states such as Alaska and Hawaii.

Visit Walla Walla and Port of Walla Walla:                                                                                           $10,000

Visit Walla Walla will conduct digital advertising and social media campaigns in Denver, Sacramento and Phoenix that will generate interest and awareness and increase travelers to the Pacific Northwest promoting air travel to Walla Walla via Sea-Tac Airport.

Whidbey and Camano Islands Tourism:                                                                                              $10,000

Whidbey and Camano Islands plans to create new online information in five foreign languages, participate in international travel trade shows and host international travel writers. The specific goal is to increase international visitation to this great part of Washington state.

Wintergrass Music Festival:                                                                                                                $10,000

The music festival will advertise their winter event regionally, nationally, and internationally through a variety of print and online marketing efforts. The focus of the actions will be to increase nonresident attendees to the event.

White Pass Scenic Byway:                                                                                                                  $10,000

A collaborative effort to reach visitors outside of Washington seeking leisure travel recreation adventures by promoting White Pass Scenic Byway and surrounding areas. Target audience will be reached via strategic digital, social and mobile marketing and selected print advertising.

Yakima Valley Tourism:                                                                                                                         $7,100

Yakima Valley Tourism will conduct a digital advertising campaign outside of Washington focusing on “Wine Flies Free” and the ease of getting to Yakima via Sea-Tac Airport.

Total Amount for Grant Awardees:                                                                                               $150,000
 
 

Watch three short
videos about recipient organizations that successfully put the funds from the Tourism Marketing Support program to work in 2016:

Video gallery

Mary Angelo

 

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Match Funding supports Port of Seattle facilities such as cruise terminals! Read 2016 Tourism Marketing Support Program
for more information!
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