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Tourism Development

​​​​Port launches “Spotlight” partnership program in support of local cities and King County destinations

“Spotlight” is a new economic development and partnership program that reserves 10 percent of advertising locations at Seattle-Tacoma International Airport to promote neighboring cities and destination marketing organizations (DMOs) in King County.

Under the new program, the Port will cover the cost of reserving the advertising location. Local cities and DMOs will pay for printing and installation. The Spotlight program offers significant savings over the typical cost of advertising at Sea-Tac, which averages approximately $4,600-$10,000 per month for space, printing and installation.

The Port will assess results after six months and determine if the Spotlight program should be opened up to statewide destination marketing organizations.

“The local airport should champion what is best about our region and draw economic benefit further out into neighboring cities and communities,” said Port of Seattle Commission President Tom Albro. “Our Spotlight program is one way that we can partner with smaller cities and destination marketers to convert Sea-Tac passengers into future customers.”

 “Travel and tourism supports jobs and revenue for cities and the state,” said Tukwila Mayor Allan Ekberg.  “This Port program makes those job and revenue benefits more accessible for smaller cities and destinations that traditionally could not reach the 48 million passengers using Sea-Tac Airport.”

Who should apply

Local cities and DMOs are encouraged to apply for advertising space at Sea-Tac Airport.

How to apply

Application materials are available below and should be submitted to by no later than 2 p.m. on Wed., Sept.  20. Applicants should identify the tourism message, event or attraction that will be highlighted in their application.

FAQ Information conference call session scheduled

An informational conference call will be available:

Wed., Sept. 13  |  1:30-2:30 p.m.  |  Conference call line: (425) 660-9954  |  Access code: 95184084

To participate, call the number above and at the prompt, enter the access code. You will join the conference call where you'll find information and receive answers to any questions you may have.​​