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Co-operative tourism promotional grant recipients announced

The Port of Seattle announced the 2016 Co-operative Tourism Promotion Grant Recipients on May 16, 2016. The program, rolled out earlier this year, was created to enhance our region’s appeal as a tourist destination through promotion of tourist options across the state for visitors who use Seattle-Tacoma International Airport, Port cruise terminals or marinas.

The program is intended to provide matching support of up to $10,000 to local communities and non-profit organizations to promote their destination to visitors travelling to our state. The funds must be used for advertising, publicizing or distributing information to attract visitors to the destination.

In its inaugural year, the Port received 42 applications for funding – more than $300,000 in requests! The following list shows the organizations that were chosen to receive funding.

 

2016 Co-operative Tourism Promotion grant recipients are:

Ballard Chamber of Commerce $10,000
The Ballard Chamber plans to build a traveler website www.VisitBallard.com. The site will be the “go to” online destination for all things Ballard that relate to attractions, services and experiences such as the Ballard Locks, Fishermen’s Terminal and Shilshole Bay Marina.
Carnation Chamber of Commerce $10,000​
Port of Seattle funds will be used to design and implement a website, interactive map, itineraries, logo, and brand for the region.
City of Stanwood $3,500
The City will create a new website, www.DiscoverPortSusan.com, to generate interest and inform visitors on the many ways to enjoy the Port Susan area. The intention is to draw visitors and encourage longer stays and experience Washington State in depth.
Chinatown International District Business Improvement Area (CIDBIA)  $7,100
​CIDBIA will redevelop and update their website in addition to initiating  a cooperative advertising program for local visitor related businesses that will run in WHERE magazine, which is distributed in over 15,000 hotel rooms in Seattle and the Eastside.  Port of Seattle funds would be used to design and implement a website, interactive map, itineraries, logo, and brand for the region.
Greater Seattle Business Association (GSBA)  $10,000
Travel Gay Seattle is GSBA’s LGBT travel initiative. The additional funds will facilitate the development of print, digital travel tools, an iPhone application, and participation in travel expositions and presentations.
​Port of Walla Walla & Visit Walla Walla  ​$6,000
Visit Walla Walla and the Port of Walla Walla will conduct digital advertising campaigns in Denver, Sacramento, or Phoenix that will generate interest and awareness and increase travelers to the Pacific Northwest. All air travelers flying to Walla Walla will use Sea-Tac airport as the connecting gateway to Walla Walla.
REACH Museum/Richland Public Facilities District ​$10,000​
​The Reach Museum plans include advertising expansion in key domestic markets outside of the state of Washington targeted to attract boomer and millennial visitors to fly to Washington including Seattle and then on to the Tri-Cities. The marketing message is to experience the area’s agritourism, outstanding wineries, and the REACH museum that tells the story of the area’s role in ending WWII.
Skamania County Chamber of Commerce  ​$6,000
The Chamber plans to add an itinerary section to their existing website that will provide insightful, firsthand information from Seattle via Skamania County and beyond.  The outcome is to increase multi-day visitation to local businesses.
Three Dollar Bill Cinema  ​$2,500
A campaign that will target potential out-of-town visitors to attend the Seattle Lesbian and Gay Film Festival will be created. The advertising effort will reach a greater audience in the target markets of Vancouver, San Francisco, and Los Angeles with an objective of growing attendees beyond the Puget Sound area for the festival now in its 21st year.
​Visit Kitsap Peninsula  $10,000
​Visit Kitsap will develop a dedicated portal on their travel website geared to serve the growing number of international visitors that will include translations of useful visitor information, travel tips, and recommendations for visiting during the shoulder seasons.
​Visit Rainer  ​$10,000
​Intended to correspond with the extensive 2016 People of Rainer Centennial campaign, Visit Rainer will implement a digital advertising campaign targeting the San Francisco market to raise interest and awareness of Mt. Rainer National Park. The effort will coincide with a media blitz being conducted in the Bay area by Travel Tacoma and Visit Rainer.
Whidbey and Camano Islands Tourism ​$5,000
​Whidbey / Camano Islands Tourism will be able to participate and attend the premier international tourism show, IPW, for the very first time and ultimately increase international tour programs to the islands. Additionally, the organization will create new website messaging, advertising and collateral targeted toward international visitation.
Wintergrass Music Festival ​$9,574

​The music festival will expand advertising of print and electronic publications regionally, nationally, and internationally through new collateral and playbills. The focus of the additional advertising materials will be ferries, the marina, and nearby hotels and restaurants.

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​Total Funding Amount:  ​$99,674