Spotlight SEA Airport Advertising Program
Originally launched in 2017, the Spotlight Program reserves approximately 10% of the total available advertising space at Seattle-Tacoma International Airport for cities, counties, port authorities as well as non-profit organizations throughout the state to advertise, on a quarterly basis, their event, region or destination to travelers.
Under the program, the Port will cover the cost of reserving the advertising location. Awardees will pay for production, installation, and taxes. The Spotlight Program offers significant savings over the typical cost of advertising at SEA Airport, which averages approximately $5,000-$10,000 per month for space, printing, and installation. The available sign locations are located throughout the airport concourses and baggage claim.
"With 50 million passengers coming through SEA annually, the airport provides a unique opportunity to share with visitors the best our region and our state have to offer. Our Spotlight Program provides access for smaller cities and destinations to highlight their community," said Port of Seattle Commissioner Stephanie Bowman.
“Because of the Spotlight Airport Advertising Program, we were able to provide our message to come 'Explore the Shores', focusing on the beauty, nature trails, bird watching and 23 miles of fresh waterways. I'm sure the impact of advertising at Sea-Tac Airport will be long-standing and we are excited to re-apply again", said Diane Solem, General Manager, Ocean Shores Convention Center and Tourism.
Who should apply?
Washington State cities, counties, chambers of commerce, destination marketing organizations (DMOs) representing a city or region and non-profit organizations, which provide visitor products or services, are encouraged to apply for advertising space at SEA.