The Port of Seattle continues to develop community partnerships to facilitate tourism development and visitor growth across the state while promoting use of Port facilities, Seattle-Tacoma International Airport, cruise terminals and recreational marinas.
For 2018 the Tourism Marketing Support Program will offer a total of $200,000, including $50,000 designated specifically for cultural, eco/sustainable, or adventure/nature travel related tourism, to local communities, destination marketing organizations, ports, chambers of commerce, tribal organizations and non-profits within Washington State to promote their destinations to travelling visitors.
- The program provides match funding support to each awardee of up to $10,000.
- The Port funds must be used for advertising, publicizing, promoting or distributing information to attract visitors to the Washington State destination.
- The program requires a two to one match. In order to receive two dollars from the Port, for example, the awardee must demonstrate a one dollar contribution to the effort.
2018 Awardees
|
Organization Name |
POS Awarded Amount |
Summary of Proposed Project |
|
Whidbey and Camano Islands Tourism |
$10,000 |
As host to the International Food, Wine, and Travel Writers Association conference, the project will include media familiarization tours, including nature/adventure activities |
|
Cascade Loop Association |
$10,000 |
The Great American Adventure Road Trip is a promotion for outdoor adventure thru UK travel trade and media professionals |
|
Olympic Peninsula Visitor Bureau |
$9,000 |
New website, digital advertising and social media campaign focusing on out-of-state fly-in markets (CA, TX, AZ) |
|
San Juan Islands Visitors Bureau |
$9,250 |
Host media tours to highlight adventure/nature tourism and environmental stewardship |
|
George Weyerhaeuser Pacific Rim Bonsai Collection (Pacific Bonsai Museum) |
$5,332 |
Marketing and production of a promotional video and special tour for Chinese tour groups of Museum, which is open year-round |
|
Experience Learning Community dba Museum of Pop Culture (MoPOP) |
$6,000 |
Marketing campaign to target out-of-state pre/post cruise visitors |
|
Shoreline-Lake Forest Park Arts Council |
$6,000 |
New and expanded webpage marketing visual art event to artists and attendees at a regional and national level (including CA, AZ) |
|
Greater Seattle Business Association / Travel Out Seattle |
$9,000 |
Focused international outreach efforts (website, printed materials, and attending three international and national conferences) to LGBTQ travelers via GSBA's Travel Out Seattle program |
|
Discover Lewis County/Lewis County |
$10,000 |
Campaign to produce video and online advertisements targeting out-of-state (San Francisco Bay area) outdoor/adventure visitors to Lewis County |
|
Puget Sound Attractions Council (DBA Seattle Premier Attractions) |
$8,500 |
Market Seattle tourism travel to national and international tour operators at IPW international trade show, as vendor/presenter |
|
Long Beach Peninsula Visitors Bureau |
$7,000 |
Create, translate and localize websites (as marketing tools) in 17 international markets to increase visitor travel and expenditures |
|
Wing Luke Memorial Foundation (dba Wing Luke Museum of the Asian Pacific American Experience) |
$9,000 |
New website (device-responsive and able to handle translation/language needs) and digital campaign to out-of-state and international Asian market visitors and media |
|
Ballard Chamber of Commerce (dba Ballard Alliance) |
$9,000 |
Target two specific flight markets in the implementation of a culturally-focused marketing campaign to attract out-of-state visitors |
|
Historical Society of Seattle & King County (dba MOHAI) |
$7,000 |
Digital and print advertising geotargeted (including Alaska, Arizona, California, Colorado, Alaska Beyond Magazine and Delta Sky Magazine) to attract potential visitors |
|
Greater Grays Harbor |
$3,350 |
Produce two national audience focused podcasts highlighting sports fishing, local seafood and recreational coastal outdoor activities |
|
Leavenworth Chamber of Commerce |
$6,606 |
Extend national reach by networking with media and travel influencers at a North America travel trade conference |
|
Visit Walla Walla and Port of Walla Walla |
$9,000 |
Targeted digital advertising campaign in key markets of Sacramento, Phoenix and Denver |
|
Yakima Valley Tourism |
$7,500 |
Host travel industry influencers (media & tour operators) on a fam tour after attending major tourism travel trade conference to promote pre and post cruise itineraries for out-of-state visitors |
|
Forks Chamber of Commerce |
$6,856 |
Refresh website to include multilingual and mobile-friendly elements. Host Fam Tour for media and travel influencers |
|
Visit Tri-Cities |
$8,000 |
Participate in travel media show and sponsor post conference media tour |
|
Cascade Bicycle Club |
$7,606 |
Expand national PR efforts and media ad buys to reach a broader audience for ride events |
|
Fort Worden Public Development Authority (PDA) |
$5,000 |
Conduct marketing research to define profile of key national geographic markets from which to develop a strategic out-of-state tourism marketing plan |
|
Chinatown-International District Business Improvement Area |
$10,000 |
Video-based, social media campaign, targeting millennials on the west coast (including Los Angeles and San Francisco) |
|
Starfire Sports |
$6,000 |
Event advertising campaign targeting California, Hawaii and Alaska youth soccer teams and Exhibitor at national soccer coaches convention targeting out-of-state teams |
|
Port of Friday Harbor |
$6,000 |
Targeted website and social media marketing of destination attractions and events to out-of-state visitors |
|
Enumclaw Area Chamber of Commerce |
$9,000 |
Develop a more comprehensive traveler-friendly website including content, events and itineraries, as well as promoting destination via social media |
|
TOTALS |
$200,000 |
|
2017 Tourism Marketing Support Program
Watch videos of three awardees:
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