Supporting Statewide Tourism
Photo Credit: Greg Balkin/ Courtesy of State of Washington Tourism
Tourism is one of the most important and impactful industries for King County and Washington State as it generates billions in visitor spending, supports jobs, strengthens tax bases, and delivers value to communities across the region.
The success of the Port of Seattle’s core business lines, Seattle-Tacoma International (SEA) Airport and the region’s cruise terminals, translates into shared success for residents. As the region’s global gateway, the Port has a vested interest in ensuring that travel demand is not only strong, but also responsibly managed, economically inclusive, and aligned with community values.
Recognizing the economic vitality and long-term resiliency tourism connected to Port facilities delivers, the Port of Seattle Commission approved a formal partnership with State of Washington Tourism (SWT), the state’s official destination marketing organization, beginning in 2020. This collaboration is designed to go beyond increasing visitor numbers to drive high-value, sustainable visitation that strengthens local economies, support jobs, uplift small and under-resourced communities, and advance responsible tourism practices across Washington state.
The Port and SWT continue to implement a comprehensive, global marketing program that helps ensure Washington remains competitive in global travel markets while delivering lasting economic, social, and environmental benefits for residents and visitors alike.
Tourism Department Updates
New 2026 Cruise & Stay Guide
In Seattle, there is an adventure for everyone. Where will yours take you?
As the premier US gateway to the Pacific Northwest and Alaska, the Port of Seattle's new 2026 Port of Seattle Cruise & Stay Guide (PDF) provides the inspiration travel trade and media need to uncover the road less traveled and deliver client satisfaction.
2026-2027 Tourism Marketing Support Program
The TMSP is a cornerstone of the Port’s tourism development efforts, helping ensure that the economic benefits of tourism are shared broadly and equitably. By supporting under-resourced partners and promoting many lesser-known destinations, the program directs visitors to places where their spending can have the greatest positive impact. The Port plans to issue over $600,000 in marketing support funds over the next two years.
