November 20, 2023
November 16, 2023
Ancient mariners in the middle of the ocean used the North Star to navigate and to get home safely. The North Star sits directly over the North Pole and stays fixed in the same position, with all other stars rotating around it. It’s a constant amidst change, and a reliable beacon that will keep you on the right course despite heavy weather and following seas.
Like the North Star, the Century Agenda is the directional compass for the Port of Seattle, and a constant amidst change. Introduced in 2012 to mark the 100 year anniversary of the Port, the Commission adopted the Century Agenda to establish the Port’s ambitious vision for the next 25 years. It contains six goals that set the course for the organization and a sound structural framework that helps operating divisions set tactical objectives to keep the Port on track to its destination.
The Port Commission is soliciting feedback to help inform the final strategic plan and guide operating divisions as they set their annual work plans and programs.
The Port last updated its Century Agenda on December 19, 2017 when it added Scope 2 carbon reduction goals to supplement the previous addition of Scope 1 and Scope 3 goals. Since this document update, Commission and Port priorities and strategies have evolved to address urgent needs and opportunities in our community.
In Commission President Peter Steinbrueck’s blog post “Century Agenda Is the Roadmap for Change,” he explains why we must update the Century Agenda again:
With the rapidly changing environment we find ourselves in today — from a global pandemic; to protests against police brutality in the wake of tragic killings of George Floyd, Breonna Taylor, and Ahmaud Arbery; to families and businesses trying to stay afloat with a looming economic crisis — it is imperative for the Port of Seattle’s Century Agenda to be updated to remain relevant as an enduring vision statement and responsive to our current policies and strategies as well as the changing landscape.
These revisions will help the document catch up with the Port’s current priorities and actions.
Three of the Century Agenda Goals will stay the same:
One goal will be modified:
This goal includes the following initiatives:
Two new goals will be added:
The Port’s focus on equity is not reflected in the current Century Agenda so this will:
Through this goal we can elevate our commitment to:
The updated Century Agenda will:
1. Provide more flexibility to respond to a changing environment
The new format for the Century Agenda sets the road map and tells us where we are going, but gives Port division more agility in defining how we will get there in their annual planning. In short, there’s more flexibility to adjust actions and operating plans while responding to rapid changes in society like COVID-19 and Black Lives Matter.
2. Set measurable and actionable Key Performance Indicators
Management guru Peter Drucker said “you can't manage what you can't measure,” so this process will establish clear and actionable tactics, set tangible metrics for each goal, define performance standards, and assess and report on the effectiveness of every action.
3. Facilitate consistent alignment between strategy and operations
A clear and documented strategy brings effectiveness and efficiency in operations and alignment across every planning and execution stage at the Port. This plan will make setting a course and reaching it easier than in the past.
November 20, 2023
November 16, 2023
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