Spotlight Sea-Tac Airport Advertising Program
Originally launched in 2017, the Spotlight Program reserves 12 advertising locations at Seattle-Tacoma International Airport on a quarterly basis for cities, counties, port authorities as well as non-profit organizations throughout the state to advertise their region or destination to travelers.
Under the program, the Port will cover the cost of reserving the advertising location. Local cities and DMOs will pay for production, installation and taxes. The Spotlight Program offers significant savings over the typical cost of advertising at Sea-Tac Airport, which averages approximately $5,000-$10,000 per month for space, printing and installation. The available 12 advertising sign locations are located throughout the airport concourses and baggage claim.
"With 50 million passengers coming through Sea-Tac Airport annually, the airport provides a unique opportunity to share with visitors the best our region and our state have to offer. Our Spotlight Program provides access for smaller cities and destinations to highlight their community." said Port of Seattle Commission President Stephanie Bowman.
“Because of the Spotlight Airport Advertising Program, we were able to provide our message to come 'Explore the Shores', focusing on the beauty, nature trails, bird watching and 23 miles of fresh waterways. I'm sure the impact of advertising at Sea-Tac Airport will be long standing and we are excited to re-apply again", said Diane Solem, General Manager, Ocean Shores Convention Center and Tourism.
Who should apply?
Washington State cities, counties, chambers of commerce, destination marketing organizations (DMOs) representing a city or region and non-profit organizations, which provide visitor products or services, are encouraged to apply for advertising space at Sea-Tac Airport.
The next application opportunity for Q2 or Q3 2020 will launch on/about January, 2020!