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Tourism Spotlight Airport Advertising Program

Port continues Sea-Tac Airport advertising opportunities to statewide tourism marketers.

Building on the success of "Spotlight", the Port is expanding the economic development program to tourism destination marketing organizations (DMOs) and non-profit entities providing tourism services statewide.

Originally launched in 2017, the Spotlight Program reserves 10 percent of advertising locations at Seattle-Tacoma International Airport for the six cities around Sea-Tac as well as for non-profit tourism related organizations throughout the state.

Under the program, the Port will cover the cost of reserving the advertising location. Local cities and DMOs will pay for production, installation and taxes. The Spotlight Program offers significant savings over the typical cost of advertising at Sea-Tac, which averages approximately $4,600-$10,000 per month for space, printing and installation. There will be a total of 18 advertising opportunities with signage located throughout airport concourses and baggage claim.

With over 45 million passengers coming through Sea-Tac Airport annually, the airport provides a unique opportunity to share with visitors the best our region and our state have to offer. Our Spotlight Program provides access for smaller cities and destinations to highlight local attractions conveniently located close to the airport,” said Port of Seattle Commission President Courtney Gregoire.

“Because of the Spotlight Program, we are able to build brand awareness and promote the Olympia area to a market we would otherwise not be able to reach", said Shauna Stewart, CEO of Experience Olympia & Beyond.

Who should apply

Washington State destination marketing organizations (DMOs) representing a city or region and non-profit organizations, which provide visitor products or services, are encouraged to apply for advertising space at Sea-Tac Airport.

To advertise either in quarter two (April-June) or three (July-September) in 2019 watch for our next application opportunity which will launch in January, 2019!

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